CMA provides proven strategic and creative resources to achieve its clients goals.
About:
For 30 years, Creative Marketing Alliance (CMA) has been a leading integrated marketing and communications partner to mid-Atlantic, national and global organizations focused on business growth. CMA's strategic marketing expertise and creative solutions for clients in a wide range of industries are held to a single standard - results for your business.
Can-Do Creative:
CMA produces award-winning advertising, sales collateral and direct marketing that transforms your strategic objectives into credible, benefit-driven and engaging communications. Laser-focused design and copy-writing target customer needs and wants with precision to spur customer and prospect awareness, interest, desire and action. The result is a more boldly defined brand, compelling competitive positioning and a sharper corporate image for your business.
Traditional marketing services include:
- Print Advertising
- Sales Support
- Direct Marketing
- Corporate Identity/Logos
- Corporate Communications
- Sales Kits and Materials
- Catalogs
- Sales Promotion
- Sales Incentive Programs
- Preferred Distribution Programs
- Trade Show Booths and Banners
- Product Packaging
- Three-Dimensional Direct Marketing
- Magazines and Newsletters
Unleash the Power of Digital Marketing:
CMA creates engaging online solutions and interactive impact that powers your bottom line. We design and produce websites, electronic brochures, e-mail marketing, e-newsletters, interactive sales aids, webinars, podcasts, streaming videos and much more.
Interactive marketing services include:
- Website Development & Maintenance
- Multimedia Presentations
- Social Media Development & Management
- E-Newsletters/E-Communications
- Digital Advertisements
- SEO/SEM Campaigns
- Google Ad Words
- Videos/Podcasts
The Power of PR:
From media relations and feature articles to press releases and special events, CMA public relations has the power to shape positive opinions about your company, its expertise and its products and services that builds a foundation for increased market share while reinforcing customer loyalty.
Public relations services include:
- Feature Articles
- Media Relations
- Media Alerts
- Crisis Communication
- Social Media Content Development
- Integrated Campaigns
- Case Studies
- Speakers Bureaus
- Special Events
- Publication Editorial Management
- TV & Radio
Expect a Strategic Advantage:
CMA's proprietary Marketecture? strategic analysis process helps you understand how your company can best be positioned from a strategic standpoint to leverage new opportunities for generating greater marketplace recognition, prospect conversions and sales. Click here to view an infographic of CMA's Marketecture? process.
Keywords: marketing, public relations, website development, creative design, copywriting, advertising, strategic planning, direct response, publication, social media, content creation
Interview Q&A
How long have you been in business?
Creative Marketing Alliance (CMA) was founded in 1987 by Jeffrey Barnhart and is currently heading into its 30th year of business.
What is your primary product or service?
CMA is a results-driven marketing and management partner for organizations focused on growth and marketplace advantage. CMA's seasoned marketing knowledge and proven management expertise have provided successful solutions to leading businesses and professional associations in a wide range of industries.
How did you first become interested in your line of business? (if owner) - What is your background? (If owner or store manager)
CEO, President and Founder, Jeffrey Barnhart, is a former marketing executive for Phillips lighting. After working for many years with different agencies, Jeff started his own in order to fill the void of agencies that focused on the essential strategies behind marketing tactics.
How do you differentiate yourself from other businesses in your category and area?
It is CMA's operating philosophy that our marketing and management services are not an expense, they are an investment which must deliver a solid and measurable return.
Also, CMA's senior management has a unique client-side perspective gained from years of experience as marketing executives for Fortune 100 companies. Our strategic thinking, client service ethic and laser-focus on delivering value and results come from people who've sat on the client's side of the desk.
How many locations do you have and do you have plans to expand?
One location at 191 Clarksville Road in Princeton Junction.
Provide detailed directions to your location
CMA is easily accessible from Route 1. Staying left onto Route 1 North, pass the Quakerbridge Mall on the right. Exit right onto Quakerbridge Road immediately past the mall. At second traffic light, turn left onto Clarksville Road. (KC Prime Restaurant is on the far right-hand corner). Follow for 1.9 miles. CMA is the first of two angular glass buildings on the left.
What type of payments do you accept?
All types. CMA mainly invoices our clients for the work provided, but we also accept credit card payments.
Which areas do you service?
Mostly business-to-business industries including manufacturing, professional services and non-profit.
Who owns your company or runs daily operations?
Jeffrey Barnhart, CEO and President
What are your hours of operation?
The office is open 8:30 am - 5:00 pm, Monday through Friday, however our team stands ready to go above and beyond to surpass our clients expectations.